We start with an intake meeting with your leadership team: we learn about your vision, mission, and objectives and in order to set up and calibrate the tool.

Step 1. Select initiatives
Identify upcoming initiatives

Identify upcoming initiatives

At this step an organization selects the initiatives that are planned to be implemented. For example, the company NewCo has two locations (Boston and New York) and is struggling with communication. Their new initiative is to implement a new communication tool.

Or, perhaps, your company values food safety, and is implementing an informational campaign to communicate a new safety process.

We discuss your priorities together to identify the initiatives that your organization needs to assess.

Step 2. Cultural elements
Select cultural elements

Select cultural elements

Next, Cultura suggests elements that are aligned with the selected initiatives. For example, NewCo can select communication elements such as transparency, clarity. For the food safety example your organization may want to assess how well employees are following the process (normalization of deviance).

Based on your initiatives, we select 16 concepts to assess over 12 weeks.

Step 3. Setup
Setup your organization

Setup your organization

In this step we identify which locations or groups will participate in the assessment. We ask you to upload employees’ data (e.g. email addresses, departments, locations, teams). Your organization selects the data elements that they would like to view results by later on: e.g. by locations, by departments, by age.

Step 4. Launch surveys
Launch weekly surveys

Launch weekly surveys

Select the best day of the week and time for the surveys to be sent.

The questions for surveys are designed based on scientific studies and research – please read more about our Methodology  here.

Cultura’s AI automatically assembles the surveys, samples the population, and sends out the surveys.

Step 5. Baseline
Establish the baseline for your initiatives

Establish the baseline for your initiatives

We recommend that you treat the first few weeks as a baseline. No company has the same culture. Learn what your organization’s baseline is and monitor how it changes as you deploy your planned initiatives.

E.g. you may want to assess specific cultural concepts in the first couple of weeks – this will become your baseline. Perhaps, your organization deployed a process in week 4, or there may have been a town hall meeting in week 5. Do you know if this impacted your employees? Let’s go to the next step to find out.

Step 6. Measure impact
Measure impact of your initiatives

Measure impact of your initiatives

Remember that town hall meeting we had? How much resources were spent putting it together? What about the new food safety signs that we have placed everywhere in the company. How do you know they are having an effect? What about that new communication tool that was deployed? Is the newsletter helpful or is it a waste of time?

After your organization obtains the baseline in the first few weeks, the data will show how your initiative affects the baseline. We will show you the results before and after the initiative. If there is no difference, for example, you may want to consider whether you should continue the initiative, modify it, or discontinue it.

Step 7. Compare
Compare across your organization

Compare across your organization

Remember we uploaded the employees’ data by department, age, and such? Now the data can be viewed by those. Our data analysis allows comparison by various functional groups. Any groups can be compared against each other.

This allows A/B testing of various initiatives in large organizations. For example, you may want to deploy an initiative in one location and not the other and compare the impact.

Step 8. Action
Put it all into action!

Put it all into action!

Cultura offers a database of interventions.

We don’t leave you hanging after providing the results. We give you short, actionable recommendations that will allow you to give life to your biggest priorities from a cultural perspective.

Curious to see a sample report?

We operate by the principle that the leadership team’s time is incredibly valuable.

Our report contains only relevant information to help you make decisions for your organization.

Email us to request a sample report